(bright music) - In the making, the post-production for "Elsa," we actually had the opportunity to work with DPAN which is one of these organizations that does the captioning and ASL for videos.

And I hope more filmmakers hear about services like this because filmmaking is, it can be an accessibility tool.

It has the power to reach audiences that can't leave their homes.

You can make access in the world just by thinking about adding captions to your film and adding a version of your film that has ASL.

And so for "Elsa," DPAN actually did this really cool thing I had never seen before called extended audio description, where they took the short, and when there wasn't time to fully describe the scene they would pause it, and then the person would talk about everything that's in the image.

And it's a really interesting way to watch films because I have a sister who is blind and she watches everything with audio description.

And it's a very different way to watch things.

And I encourage everybody to turn it on on Netflix or something and just give it a try.

If you want to just kind of open up your world and experience something in a different way, that's really what disability is there for.

It's there to inform our experiences and to make us creatively engage.

Really, I see all disabled peoples like artists in some way 'cause they're all creatively navigating their own spaces.

The ASL and open captioning version of "Elsa" had, at one point, three to four times more views than the normie Elsa film that just had captioning.

And I think that says volumes about the untapped market that's out there.

One in four Americans have a disability.

It's the largest, one of the largest minorities, 20% of the population.

And so by not thinking about making your films accessible you're just cutting yourself off to a massive audience.

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